Serves as a trusted partner for multiple high-impact clients within the education industry
Leads strategy discussions and brainstorms and applies strategic marketing communications solutions to help clients solve problems and activate opportunities
Understands best practices of solutions CSG offers to its clients, including public relations, content marketing, digital marketing, social media and brand marketing, and is able to develop strategies that apply best practices to client needs
Builds and executes strategic marketing, digital and PR plans designed to contribute to long-term success for client businesses
Reviews, references and understands tracking and reporting on ROI for clients based on specific client goals/objectives (e.g., media placements or paid digital engagements) that may inform directional shifts, when necessary
Client and project management
Responsible for relationship building and account planning with assigned clients
Skilled at understanding client objectives, expectations, and timelines, and managing work accordingly
Accurately scopes client projects and manages client scope of work and budgets
Collaborates with education team members to prioritize and delegate work, and with cross-functional teams to plan client project strategy and logistics
Provides effective direction to cross-functional teams to ensure that implementation aligns with strategy (e.g., vision for final deliverable, voice and tone, goal of deliverable)
Builds realistic timelines and manages deadlines both internally with CSG teams and externally with clients
Ensures all projects meet expectations (time, quality, deadlines, strategy alignment)
Coaching
Manages a small team of industry strategists to grow the long-term potential of the industry portfolio
Collaborates with coach and direct reports on professional development and growth opportunities
Requirements :
4-6 years of experience in PR/media relations, strategic communications, and/or marketing; agency experience preferred
3+ years of experience within the K-12 education industry
Demonstrate an ability to manage a portfolio of clients and lead client accounts
Ability to work collaboratively, confidently and independently in a fast-paced environment with an understanding of how to delegate and manage up as needed
Accountability and a confident presence with keen problem-solving skills and a positive attitude
Strong verbal and written communication skills
Effective presentation skills, particularly related to communications plans (skills related to concepts and digital approaches is a plus)
Strong organizational and project management skills; experience working in a project management system (e.g., Asana, Basecamp, WorkFront, etc.) a plus
A passion for finding creative solutions for clients’ problems, requests and opportunities
Curiosity to learn and stay on top of industry and client vertical trends and best practices